Quick answer: Make prices and claims specific and true. Link a privacy notice. Do not invent scarcity.
A converting page that misleads is a liability. This guide is written for businesses in the UK and Kent, Surrey and London ad campaigns.
Claims
Best in Kent needs evidence. Number of jobs is better.
Price
From £X incl or excl VAT. Say which.
Data
Forms need a purpose. Privacy link in the footer.
Us
We keep copy honest. Brief Landing Page Design UK.
Frequently asked questions
Do I need a cookie banner?
If you use non-essential trackers, yes. Keep it light.
Guarantees?
Write the conditions. Empty guarantees backfire.
Testimonials?
Need to be real and permissioned.
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