Quick answer: Ask for name, contact detail and the job. Qualify on the phone, not in the form.
Every extra field is a reason to open a new tab. This guide is written for businesses in the UK and Kent, Surrey and London ad campaigns.
Three fields
Name, phone or email, short message. That is the default.
When more is fair
Finance, medical, or legal intake may need extra. Explain why.
Mobile keyboards
Correct input types. Big submit. No captcha that fails on 4G unless spam is severe.
Us
Landing pages from £150. Get one.
Frequently asked questions
Should I ask for a budget?
Optional. It scares some and saves you others.
Multi-step forms?
Useful if you must ask more. Show progress.
Thank-you page?
Yes, with what happens next. Noindex it.
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