Quick answer: Hero formula: outcome for audience in place, plus one button. Example: Same-day boiler repairs in Kent — call now.
If they cannot say what you do after one screen, the rest of the page is wasted. This guide is written for businesses in the UK and Kent, Surrey and London ad campaigns.
The formula
Outcome + audience + place + verb. No mission statements.
Image
Real job photo. Not a handshake stock crop.
Button
Get a quote, Call now, Book. Not Learn more.
Us
Landing Page Design UK from £150. Send your offer.
Frequently asked questions
Two buttons?
One primary. A quieter call link is fine.
Video background?
Usually kills speed. Skip it.
How long the subhead?
One sentence. Details go below.
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