Quick answer: Strip scripts, compress the hero image, and measure mobile LCP on the ad URL.
You already paid for the visit. Do not make people wait. This guide is written for businesses in the UK and Kent, Surrey and London ad campaigns.
LCP
The hero image is usually the LCP. Size it correctly.
Third parties
Chat widgets and tag managers add weight. Load later.
Hosting
Cheap hosting plus a heavy builder is a bad mix for ads.
Us
Lean pages from £150. Audit yours.
Frequently asked questions
Does speed affect Quality Score?
Landing experience does. Speed is part of it.
AMP?
Not required. Just be fast.
Cookie banners?
Keep them light. They can wreck INP.
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