Quick answer: Place one specific review beside the form and a rating near the hero CTA.
Proof that is below the fold is proof that is ignored. This guide is written for businesses in the UK and Kent, Surrey and London ad campaigns.
Hero
Stars and a count. Keep it true.
Form
A named review about speed or price.
Logos
Only if recognisable. Random badges add noise.
Us
Frequently asked questions
Fake reviews?
Never. They unwind paid campaigns.
Video testimonials?
Great if short and captioned.
How many reviews to show?
Three strong beats twenty bland.
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